Full-funnel SEO + paid relaunch for a DTC skincare brand

Challenge

Acacia's launch traction had plateaued. Paid was bleeding, organic rankings were flat, and their content calendar felt disconnected from revenue.

Approach

• Rebuilt the keyword cluster around revenue pages, not vanity terms.
• Shipped a new creative testing framework with 6 angles / week.
• Tied paid, organic, and email into one dashboard.

Solution

• Full technical SEO pass and schema rollout.
• 120 pieces of short-form creative across Meta + TikTok.
• Weekly budget reallocation against a single ROAS target.