How we work
A clear path from brief to ship.
Seven phases that keep the project predictable, accountable, and moving. No mystery weeks.
- 01
Discovery
Stakeholder interviews, audit of existing assets, and alignment on goals and constraints.
- Deliverables
- Goals doc · Success metrics · Project brief
- Timeline
- Week 1
- Who
- Founder, lead strategist
- 02
Strategy
We translate goals into a roadmap — scope, sequence, team, and budget against outcomes.
- Deliverables
- Scope of work · Milestones · Risk plan
- Timeline
- Week 1–2
- Who
- Founder, PM
- 03
Design
Wireframes and high-fidelity prototypes in Figma — reviewed weekly with the client team.
- Deliverables
- Wireframes · Prototypes · Design system
- Timeline
- Weeks 2–5
- Who
- Designers, PM
- 04
Build
Bi-weekly sprints with staging URLs, testable increments, and demos at sprint end.
- Deliverables
- Staging URLs · Sprint demos · Tested components
- Timeline
- Weeks 4–10
- Who
- Engineers, QA, PM
- 05
QA
Accessibility audits, cross-browser tests, performance passes, content checks.
- Deliverables
- Axe audit · Lighthouse report · Bug triage
- Timeline
- Week 10
- Who
- QA, engineers
- 06
Launch
Final review, DNS cutover, analytics verification, rollback plan ready.
- Deliverables
- Go-live · Analytics live · Handoff doc
- Timeline
- Week 11
- Who
- Founder, engineers
- 07
Growth
Retainer or project — we measure, iterate, and compound the wins post-launch.
- Deliverables
- Monthly report · Roadmap refresh · Optimizations
- Timeline
- Ongoing
- Who
- Full team
FAQ
About the process
Small scopes take 4–6 weeks. Mid-size web builds take 8–12 weeks. Complex apps take 12–20 weeks.
Weekly syncs by default, plus a sprint demo every two weeks. Always an open channel in Slack or Discord.
Figma for design, Linear or Notion for work tracking, GitHub for code, and a shared Slack channel.
Yes — we collaborate with internal engineers, designers, and marketers. We adapt to your tools and cadence.
Ready to build your digital world?
Tell us where you’re headed. We’ll propose a scope that fits and a plan that ships.