Production-grade B2B platform for a laboratory equipment manufacturer

Challenge

DragLab needed a global digital presence that their non-technical team could operate independently. Their previous setup forced every content change through a developer, had no multilingual workflow, and lacked a structured lead pipeline for distributor applications, warranty claims, and technical service requests.

Approach

• Mapped every content type — products, models, articles, case studies, FAQs, glossary — into a unified multilingual data architecture.
• Designed a full admin CMS so the sales and marketing team could publish, update, and manage leads without touching code.
• Built a modular lead pipeline with distinct statuses, PDF generation, and SendGrid email automation for each form type.
• Implemented a nonce-based CSP, CSRF tokens, and Google reCAPTCHA Enterprise on every public-facing form.

Solution

• Node.js + Express MVC platform with EJS server-side rendering for fast, SEO-friendly page loads.
• 18 Mongoose models covering products, nested model variants, accessories, 6 lead types, articles, case studies, FAQs, glossary, testimonials, and industry landing pages.
• Full 5-language system (EN, DE, ES, TR, FR) with per-language publish status on every content piece and hreflang tags across all routes.
• Cloudinary CDN + Sharp image pipeline, PDF generation via pdf-lib and pdfkit, and Excel subscriber exports via ExcelJS.
• Weighted MongoDB full-text search index spanning product names, descriptions, and keyword tags across all 5 languages simultaneously.